'Natural' and 'Organic' are two words which provide a licence to sell all sorts of expensive nonsense to the unwary. Combined with the right packaging, they are a marketer's dream, giving comfort and reassurance whilst discouraging us from subjecting the ingredients list to any scientific investigation.
Cyanide, anthrax, and radioactivity are all natural- that is they are found in Nature. Ebola, swine flu and cancer are all organic- ie related to a living organism.
'Herbal extracts' is a close runner-up in this race to fleece the foolish. A herb is simply a plant that has no wood in it and as most plants don't really like being eaten, it should be no surprise to learn that many of them have evolved all sorts of defences to dissuade animals from doing so.
However, never let it be said that I don't have the highest double standards, so keep an eye out for Chalk Industries' latest product.
Our natural, organic rat poison with plant extracts will be hitting the shelves soon. (The 'plant extract' is the cardboard box it comes in).
Wednesday, 27 June 2012
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