Training Day

Happy New Year and commiserations to all those of you who will have your time wasted by the nonsense known as 'Training Day'.

I read the autobiography of Alan Sugar and the biography of Steve Jobs recently. The two men were both very successful in the same industry, but the contrast between them is immense. I suppose it shows that there is more than one formula for success.

Jobs was obsessed with trivial details such as the colour of the computer case and the type of screws used to hold his machines together, whereas Sugar focussed on getting every component for the cheapest possible price.

Steve Jobs paid a fortune to a design agency for his adverts, Alan Sugar did them himself. Jobs was a charismatic and brilliant presenter, whereas Sugar isn't. Apple products cost three times the equivalent PC price, Amstrads sold for a third. (I should say at this point that I've never used either brand of computer).

It strikes me that Steve Jobs' genius, was to persuade people to pay over the odds for fashion (just like North Face or White Stuff manage to do), whereas Alan Sugar's was to figure out how to make a product cheaper than anyone else.

Both are interesting books, but I can't claim that I would have liked to have spent much time with either of them unfortunately. Jobs comes across as rude, self-centred and constantly throwing a tantrum, Sugar just seems a bit dull.

Oh, you may have noticed from the box on the right hand side, that I have started using Twitter. I don't really understand it yet, but have just decided to give it a go for a few weeks and see if anyone wants to listen to my witterings.