Axa Respect On The Road

If, like me you ride a bike sometimes, then you may well have had your life endangered by the various wretches of the road. Boy racers, half asleep drivers, too comfortable and lethargic to notice you, or those who simply have no spatial awareness whatsoever. I've always thought that too many drivers feel invulnerable when behind the wheel with the stereo blaring and behave toward other road users or pedestrians in a way they would never dare do in a face to face situation.

In order to try and draw attention to the problem, AXA Car Insurance are running a campaign at the moment called AXA Respect On The Road Click on the link I respect the road to visit their website and see a few details, or to add your own story of poor parking, motorway madness or traffic terror.

There is a Facebook Fanpage here which I urge you to 'Like' and a YouTube site here

Primary teachers might find the video ‘Road Rage kids’ useful.

It is acted entirely by 5 year olds, who imitate driving behaviour that they have copied from their parents. Children are the drivers of tomorrow, so anything we can do to try and influence them now can only be a good thing, especially as every blockbuster film bombards them with ever more ludicrous car chase scenes where nobody ever gets killed or injured, except possibly for a slight scratch or bruise with a bit of dust if the actor is male. Also, anyone who has to teach PHSE might well like Cab Cam, in which AXA took to the streets of London in a black taxi to carry out a survey of public opinion. (The driver doesn't appear to be wearing a seatbelt though!)

This post was sponsored by Axa Car insurance.

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